In a continually oversaturated feed of videos, photos, and quirky ads grappling for your attention, what sort of content will engage an idle scroller?

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During my time as a designer at at Aro Digital, I discovered a fondness for designing creatives that break the feed. Through thoughtful illustration, graphic design, and motion design (2D and 3D), the social ads work in tandem with the client's existing brand presence to stop the audience in their tracks, improve brand recall, and produce quality results. 

How? Through vivid colour palettes, illustration, animation, and aesthetics that go a wee bit against the grain of the industry. 

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Above is a highlight reel of a few of my favourite projects.